Our Approach
We combine local Naples market data with KW's national reach. Every listing gets professional photography and (where it makes sense) drone and video, MLS syndication to Zillow/Realtor/Redfin, the KW Luxury network for premium homes, targeted social, and a pricing strategy built on real comparable sales — not guesses.
What We Bring to Your Listing
- Local pricing intel — Naples micro-markets vary block by block. We price to attract, not languish.
- Professional photography — daylight, twilight, and aerial where the home warrants it
- Floor plans & virtual tours — increasingly expected by luxury and out-of-state buyers
- MLS + portal syndication — Zillow, Realtor.com, Redfin, Trulia, and global luxury sites
- KW Luxury network — for qualifying high-end properties, $1M+
- Targeted digital marketing — Meta, Google, and curated buyer email lists
- Open houses & broker tours — where they move the needle
- Negotiation — multiple-offer strategy, contingency management, inspection navigation
The Selling Process
- Consultation & home valuation — recent comps, market position, pricing strategy
- Pre-listing prep — repairs, staging, photography, copy
- Go live — MLS, portals, KW network, social
- Showings & feedback — buyer feedback loops drive pricing adjustments if needed
- Offers & negotiation — terms, contingencies, financing review
- Under contract — inspection, appraisal, title, lender coordination
- Closing — funds disbursed, deed recorded, keys delivered
What to Expect to Pay
Florida sellers typically pay 5–6% total real estate commission (split with the buyer's agent), plus the Florida documentary stamp tax on the deed ($0.70 per $100 of sale price in most counties — Miami-Dade is slightly different), title insurance for the buyer (Collier and Lee County custom), HOA estoppel fees, and any agreed-upon seller concessions. All-in seller costs generally run 7–9% of sale price.
Seller FAQ
When is the best time to sell in Naples?
Peak season is November through March, when seasonal residents and luxury buyers are most active. Homes that list November–January often get the strongest interest. Well-priced unique properties sell year-round.
How much does it cost to sell a home in Florida?
Typically 5–6% real estate commission plus documentary stamp tax, title insurance (customary for sellers in Collier and Lee), HOA estoppel fees, and any seller concessions — generally 7–9% of sale price all-in.
Do I need to make repairs before listing?
Not always. Cosmetic updates often pay back well. Major repairs depend on buyer pool and competition. Cash buyers (common in Naples) often accept as-is; financed buyers may require repairs. We help you decide where to spend.