Keller Williams Naples Florida

Market Insights

Naples & SW Florida Real Estate News

Market trends, neighborhood data, and what it means for your next move.

The Naples and SW Florida real estate markets shift quickly. We track inventory, median prices, days-on-market, and insurance changes across Collier and Lee counties — and publish what we're seeing here.

What We're Watching in 2026

  • Inventory normalization — months of supply have risen from historic lows
  • Price stabilization — luxury holding firm, mid-market correcting modestly
  • Insurance market — Citizens reform, Florida property insurance availability
  • Post-Ian rebuild markets — Sanibel, Fort Myers Beach, Cape Coral
  • Snowbird demand — Northeast and Midwest buyers continue to drive seasonal activity
  • Condo market — new milestone inspection rules reshape 30+ year-old buildings

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